LOGO DESIGN CREATIVE PROCESS

BRIEF FROM THE CLIENT

This company produces home automation systems: it involves the control and automation of lighting, heating, ventilation, air conditioning, and security, as well as home appliances such as washer/dryers, ovens or refrigerators/freezers. The name of the company came from the owner: Oriano Raggi.

CREATIVE PROCESS

Everything can be controlled remotely by phone, so I embedded the ON/OFF icon in the owner’s name.