The power of illustration to communicate complex ideas

To make these illustrations I use Adobe Illustrator. The method I use is simple: I usually read the whole brief I am given just to have a rough idea of the subject. Then I dig out the concept, section by section, and try to figure it out as an image. Illustration is a method of communicating with images, whether it be a story, a message or a feeling. Using art and words together helps explain or clarify otherwise difficult or complicated ideas. Illustration gives a sense of personality to words, adding appeal, charm, humour, and a more human touch to otherwise bland material. If you want to know more about it, contact me.

Isometric illustrations

Flat design illustrations

Create a character out of a product

Poster illustrations

Infographics

Next project might be yours

TESTIMONIALS

  • “Igor really is a saint! We had a very tight turnaround but Igor managed to pull it out of the bag. I met with Igor initially to discuss the design brief and even the first draft was exactly what we wanted. Everyone was very impressed by the reports and they complimented our other collateral brilliantly. He has also produced infographics for us that stand out from the crowd, so we always know who to go to. Thank you Igor for continually being patient and creating excellent work for us!”

    Alice Garland – Marketing Executive at Business West

  • ”Hiring Igor for the realisation of my B&B brand identity was the best solution: others had put down some unexciting ‘drafts’, but with him, every idea turned into a beautiful design! to confirm this, every guest makes us compliments and gives us the opportunity to feel proud and satisfied”

    Mr. Salvo Di Gregorio – Owner of That’s Rome Guesthouse

  • ”Igor managed to capture the spirit of my enterprise and to impress it on paper. I was very pleased in 2007 when he managed to create the logo of my pizzeria and since then, I have continued to collaborate with him for everything, trusting blindly in his creative talent and his professionalism. I reassured the idea that a responsible professional can take care of my brand, always hitting the mark.”

    Mr. Biagio Palladino – Owner of Mediterranea Pizzeria