Igor Trovato
UI Designer & Illustrator

With an user-centric approach to projects
and several years’s experience in working
products across multiple channels

Igor Trovato
UI Designer & Illustrator

With an user-centric approach to projects
and several years’s experience in working
products across multiple channels

Do you know what’s the difference
between good and excellent design?

The answer to this question is not that simple. I firmly believe that we have to consider three different perspectives: the designer, the client and the user.
From a designer point of view is obvious: aesthetic. Put two websites in front of a designer, ask them to choose which is the best and they will choose the prettier. From a client perspective, is whether or not the product the designer has provided meets the goals that were originally presented. And final, from a user perspective, an excellent design is the one that works: if they can land on your website, locate the information they need and perform the action they need to, without getting lost or frustrated, you have won!

So, to sum things up, an excellent design needs to be beautiful, effective (needs to bring customers in) and functional (easy to read and use). This is the approach on my design.

UI DESIGN

I create beautiful yet functional websites. A good website is one that delivers your information clearly and makes your users want to find out more about your service, but most of all, a good website must generate enquiries. To do this, a good user experience is required: a simple yet intuitive navigation system and mobile optimisation are good starting points.

ILLUSTRATIONS

A picture is worth a thousand words and in this digital age, an illustration is worth many more. One of the most evocative forms of communication, illustrations perform the crucial task of both informing and entertaining an audience through widespread integration in several media, such as websites, posters, magazines, teaching materials and animations.

Some of the brands I had the pleasure to work for