MEDITERRANEA

PROCESS AND RESULT

Simplicity and dexterity. Starting from these two words that distinguish the character of the Pizzeria Mediterranea, I have created a logo that recreates a hand-drawn style. I didn’t want to use materials such as mozzarella or tomatoes because I felt the idea had been used by many, almost becoming a standard concept for a pizzeria. I wanted to raise the standard of the pizzeria to attract a higher level customer. So, using the colours of Mother Earth, the scent of aromatic herbs are emphasised through all of the print material such as the menu and woodblock paintings.

WHAT I DID

Logo + Corporate Identity

Website

Uniforms

Advertising

Gadgets